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Digital Psychology & Behavioral Design Lecturer | IDC Herzliya
Liraz Margalit, PhD, is a social psychologist who specializes in behavioral design and decision making. She integrates neuropsychology and behavioral economics perspectives to analyze user behavior and deliver actionable insights for business stakeholders. She is also a lecturer at the IDC. Dr. Margalit’s consumer behavior research was awarded with the Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in business magazines such as “Entrepreneur”, “TechCrunch” and “Forbes”. She also writes an ongoing blog for “Psychology Today” called Behind Online Behavior.